Jesse Cretney

Born and raised in Alberta, Canada. Too Deep 2020 grew up listening to a wide variety of music.
“Music has always been a passion of mine in many ways, I started writing poetry in elementary school which then developed into rap music when I was a teenager. Growing up in a rural community where hip hop was not as openly accepted. I received a lot of ridicule for my love of the genre and culture.” Being a First Nations artist he has a very diverse outlook.
Hip Hop has been very influential in his life, but not always in a positive light. With that in mind he looks to make music that conveys positive messages and themes that are relatable and thought provoking. With hopes to create a positive impact on society, while also shedding light on issues that resonate with him.

“Music is a powerful weapon, that should be employed with responsibility and accountability! I’m proud to be a part of the underground hip hop scene here in Canada, and across the continent. There are many very talented artists that need to be heard.
A lot of which create outstanding content, which is really what it boils down to in my opinion.
I still love a good feel good beat without any message at all or even something super light hearted. However I strongly oppose the idea of perpetuating the problems that already exist. We as artists need to understand the power of our influence on society, and then use it to lift one another up for the greater good.”

The dynamic contrast of Too Deep 2020’s deep voice and Saint Charity on the chorus’ really brings a multitude of emotion evoking  layers to the sound. Saint Charity is an a amazing vocalist. In the recording booth and on stage. The love these two share for one another is very apparent on and off the stage. Operating under the same frequency of authenticity they electrify rooms everywhere they go holding themselves accountably and responsible for the music they make and the messages they convey.
Breathing life into a genre that has lost its luster to many. Hip hop with a purpose, with the overall goal of creating one of a kind music. That he can be proud to share with the world, his children and the generations to come.

An independent artist, recording and releasing music through his own record label Iconnick Cannon Records.